The Electronic Entertainment Expo (E3) is a competition in which the biggest, loudest person in the room wins first prize. On the trade floor there is no room for subtlety. Everyone must participate in an ear-splitting, epilepsy inducing game of one-upmanship in a vain attempt to stick out from the general cacophony of the event. In the jungle of E3 every booth is a shrieking baboon, beating its chest and roaring at all the other vicious apes in hopes of becoming the leader of the tribe for the coming months.
E3 is, ultimately, not very good for the industry it supports.