Epic Games’ and People Can Fly’s 2011 shooter, Bulletstorm, will likely never see a sequel. Twenty years from now when I’m an old man babbling about how videogames used to be when I was young (and things were better, goddammit) the young kids will probably never know that there was ever something called Bulletstorm. They will think me a sad, over the hill geriatric who lives in a world of confused nostalgia where a massive publisher like Electronic Arts would take a chance on a strange, colourful and crude little shooter that was so atypical of the videogame landscape at the time.
It did happen, though. Bulletstorm was created, marketed, released and, in its own modest way, purchased. And in its reality there are many lessons we must take away from its lack of success — from its inability to change the way that first-person shooting games were made and bought in and around the early 2010s.
Read on, savvy industry folks and ensure that you never make the same dreadful mistakes that sank the foul-mouthed shooter that could.